CRM-Customer Relationship Management-is a business strategy, not a
technology. Every organization employs some method of CRM whether it be a
deck of index cards, a spreadsheet, or an expensive proprietary computer
system. Until recently, sophisticated CRM systems were reserved exclusively
for very large enterprises. Fortunately, that is no longer the case. One of
the most exciting developments in CRM technology is the emergence of true
enterprise-class open source CRM applications. By their very nature, open
source applications are less expensive to acquire, deploy and support than
proprietary solutions. When correctly designed and implemented, an Enterprise
Open Source system like Centric CRM 4.0 will provide true enterprise-class
security, scalability, and features at... (more)